Case Study (Part 1): Elevating Kimlevfit's Online Presence Through Strategic Content Marketing

My collaboration with Kim Leverett started with a photoshoot for her Lululemon Ambassadorship. Kim was impressed by my enthusiasm for the project and loved the images we produced for it. As a result of this initial photoshoot, Kim enlisted my expertise for Kimlevfit, her new fitness brand, to strengthen her online presence.

Client Background:

Kim Leverett, owner of A Kick Above Personal Training Studio in Little Rock, Arkansas, launched Kimlevfit to cater to online clients. She sought my photography studio, Artifact Black, to craft compelling content to reach her target audience.

Objective and Strategy:

Our collaboration aims to develop a content marketing strategy to boost Kimlevfit's online visibility. The plan includes four photoshoots across 2024, producing 120 images for social media and the website. The focus is enhancing brand awareness, engagement, lead generation, and sales. Our strategy integrates professional photography, videos, and client testimonials, reflecting the brand's lifestyle ethos.

Marketing Channels and Tactics:

We plan to leverage social media (Facebook and Instagram), email marketing, and SEO. Kim's partnerships, like with Lululemon, are also critical to our strategy, and she will actively seek out additional ambassadorships. 

Progress and Next Steps:

After our initial meeting, Kim is preparing for our first photoshoot in February, aiming to initiate our content strategy. 

Kim's feedback highlights the productive start: "Great meeting today! I have a better understanding, and they (the team) appreciated your expertise."

This case study illustrates our strategic approach to personal branding projects and our clients. 

We will follow up with updates on our campaign's progress and impact.